Perry Marshall's Guerrilla Marketing For Hi-Tech Sales People
Guerrilla Marketing For Hi-Tech Sales People
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How to stop cold calling business prospects and make them chase you instead. Most sales people spend all day dialing for dollars, chasing prospects who are mentally if not physically backing away from them, and they waste most of their time chasing deals instead of closing them. At the same time, most companies spend all kinds of money on advertising and don't get nearly enough bang for their buck. |
Perry Marshall's How to Write a White Paper
The Definitive Guide to Writing & Promoting Your White Paper
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If you sell any kind of complex service, technology or sophisticated product, a White Paper is the best way to educate your customers about that technology. You can use a white paper to build your credibility, get free exposure in the press, attract new customers, and drive new technology into change-resistant, conservative markets. |
The Perry Marshall Google Course
The Definitive Guide to Google AdWords™
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Google has set the world standard in pay-per-click marketing, and their elegant AdWords™ program is second to none. Perry Marshall's Definitive Guide to Google AdWords™ is recognized by entrepreneurs around the world for being highly readable and jam-packed with tips and tricks for mastering this challenging Google medium. In the past it was not possible to spend 10 dollars, write a few ads, and get instant access to over 200 million people in less than 30 minutes. But with Google AdWords, you can do exactly that. Yet, most people who've tried it, find out it's not as easy as it sounds! |
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